GOALS:

Bring a more powerful voice to the region’s tourism industry.

Communicate to local constituents the importance and value of the tourism industry as a major economic generator.

Establish regional tourism data to support the value of tourism and further our efforts to enhance the tourism product.

Promote Southeast Virginia as a destination of choice for leisure and business travelers, group tours, meetings and conventions.

 

INITIATIVES:

As a collaborative effort, work with City Councils and City leadership throughout the region to establish a dedicated state funding source.

Investigate methods for working together on convention promotion within the context of the competition among localities for convention business.

Continue the effort to promote a region-wide approach to hosting meeting planners, travel agents and travel writers.

Jointly support “Thank the Visitor Day” at the Norfolk International Airport during National Tourism Week.

Establish a Virginia Green region through cooperative efforts to encourage hospitality and tourism businesses to adopt environmentally-friendly practices.

Produce a regional map for distribution at area Visitor Information Centers.

Produce a regional Value of Tourism video to promote the impact/importance of tourism
on the region.